Augmented products and VAS

An increasingly important part of the products cannot be touched by hand: digital conveys the added value that makes the difference

A 'simple' product has at least three levels, and only one is physical. The digital one is the most promising, because it transfers more value to the customer and at the same time more feedback to your company, which can thus further improve performance

  • integration of a data collection and communication system in the consumer product or in a complex machine
  • management and coordination of the data collected according to regulations and personalization towards customers
  • extension of product functionality thanks to user interaction with value-added services

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